The Cup That Counts Empowering a Fair Coffee Industry At Commonfolk, we believe in paying better, building real relationships, and sharing the risks involved in the coffee industry. We understand that it may sound a little inconvenient, but we are committed to making a difference. Since our inception in 2013, we have been marching to this beat through our charity The Cup That Counts. Coffee producers in developing nations bare the brunt of our industry's greed, as middlemen reap the lion's share of profits. Closer to home, small owner-operated businesses and their dedicated hospitality workers also face greater risks and are receiving a disproportionately smaller share of the pie. The Cup That Counts serves as our platform to build and support a coffee industry that is fair for everyone involved. Through our efforts, we have witnessed the positive development of the communities we are a part of. Our work is ongoing, and we remain unwavering in our commitment to the inconvenient truth that every cup counts. Now, you have the opportunity to join us in our mission. By making a donation on our website, you contribute directly to creating a more just coffee industry. When you donate to The Cup That Counts, you are not just making a financial contribution. You are becoming part of a movement that seeks to break down the barriers of inequality and exploitation. You are standing up for the rights of coffee producers and the workers in the hospitality industry. You are making a tangible difference in the lives of individuals and communities worldwide. Join us today and make your cup count. Together, we can transform the coffee industry into a force for good, one donation at a time. Read more about the good work this money is doing on The Cup That Counts website . All donations greater than $2 are tax-deductible
